Get on the bus

‘My cousin had a pen pal from Ireland.” “We saw the musical ‘Once’ on Broadway.” “My friends were coming over so I decided to tag along.”

It’s funny. The marketeers at Failte Ireland probably work long and hard devising strategies to lure visitors to this country: Calibrating the pitch. Honing their message. Carefully positioning our brand in a global marketplace.

Yet 22-year-old Tom Curry, from Junee, New South Wales, chose to holiday here because “you get the Shamrock Shakes all year round here, right?” Read the rest of this entry »