Eoin Butler: writer, journalist and Mayoman of the Year
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A CONCISE ANTHOLOGY OF DEADLY ADVERTISING SLOGANS
I'm lovin' it
Marketing has been with us in one guise or another for over two thousand years. In fact, it’s often reckoned to be the world’s eighth oldest profession. (Some wags have commented on its remarkable resemblance to the thirteenth oldest; research marketing. That’s a fair point.) But for all that it has done for the betterment of mankind, there remain those who look upon this profession with distain.
For proof, look no further than the books of Naomi Klein, the comedy of Bill Hicks, the paranoid ramblings of Thom Yorke or any of the host of other more up-to-date pop culture references I will no doubt have come up by the time this article goes to print… Read the rest of this article here.
November 5th, 2009.
November 5th, 2009 at 11:31 am
“Disdain”, not “distain”. Tsk.
November 5th, 2009 at 12:00 pm
I hate you [email protected]
November 5th, 2009 at 1:01 pm
In the 1930’s a lowly studio worker came up with the slogan “There’s no business like this business”
It failed spectacularly
My suggestion to the Catholic Church “Fondle-Free since 2003” was similarly rejected
November 5th, 2009 at 1:20 pm
Fondle free only in that they stopped charging people to be fondled by them.
It was the last they could do I suppose.
November 5th, 2009 at 5:37 pm
I was fondled by a priest last week…
November 5th, 2009 at 9:54 pm
Yeah but didn’t you guys meet up through iwanttobefondldbyapriest.com??
November 6th, 2009 at 3:16 pm
I had a researcher from a national radio programme (won’t say which, although very tempted!) ring me up this morning to see if I’d do a segment about advertising slogans.
He was particularly intrigued, he said, to discover that vorsprung durch technik translates as “text will go here”.
To be fair, I should have broken it to him a bit more gently that I did…